Dairy Queen brings the consumer out of me

by Rebecca A. Watson on May 1, 2009

in capitalism, habits, Minneapolis, needs

I went into the skyway system in downtown Minneapolis today and was struck with a sudden need to have Dairy Queen. While this in itself is not weird (I love Blizzards and would eat one every day if I could), I noticed that the last time I was in the skyway I really wanted something … anything.

The skyway encourages the want in me. And in most people I think. It reminds me of rats in a maze: go through the correct way and get your reward. Turn right at the TCF Tower and you’ll get to Starbucks where you will purchase and receive your coffee, your incentive for making it through the maze and through the day.

Living in a capitalist country makes this sort of thing the norm. Unfortunately it also encourages debt and living paycheck-to-paycheck. Think of all that interest being paid on venti mochacchinos!

I have a few friends who don’t have credit cards and don’t have debt. They are definitely the minority. I strive to not want things, whatever it may be, but it can be difficult. And easy to swing into the extreme.

I ask myself, Do I really need this? And the answer is most times no. But where is the reward in the maze for someone who doesn’t want? Maybe it’s about getting out of the maze, but until that day I guess I’ll just enjoy the people-watching.

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